1. Language as a Didactic Tool and Vehicle of Cultural Preservation: A Pragma-sociolinguistic Study of Selected Igbo Proverbs

Uche Gloria Oboko

Volume 8, Issue 2 , Summer and Autumn 2020, , Pages 121-136

Abstract
  Language plays major functions in society. The way of life of a people is handed down from generation to generation through language. The Igbo people are known for their rich oral tradition and cultural heritage especially in the use of proverbs. Some studies on Igbo proverbs have focused on the semantic ...  Read More

2. Politeness Principle and Ilorin Greetings in Nigeria: A Sociolinguistic Study

Kaseem Olaniyi

Volume 5, Issue 1 , Winter and Spring 2017, , Pages 58-67

Abstract
  This essay examines greetings as one of the elements of politeness in a Nigerian community and how it influences the cultural characteristics of the people. To analyze, this essay makes use of speech act theory and politeness principle and also considers the pragmatic context in analyzing different types ...  Read More

3. Mixing English in Persian Print Advertising Discourse

Zohreh Shooshtari; Monireh Allahbakhsh

Volume 1, Issue 2 , Summer and Autumn 2013, , Pages 82-103

Abstract
  This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, ...  Read More