The Use of Second-Person Reference in Advertisement Translation with Reference to Translation between Chinese and English

Ying Cui; Yanli Zhao

Volume 2, Issue 1 , March 2014, , Pages 25-36

Abstract
  This research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. Using second-person reference is common in the advertising discourse. Addressing audiences directly involves their attention and in this way ...  Read More