The construction of a system of national literature is based on an understanding of the meaning of the language form and its adaptation to the area where literary creativity is developing. The relevance of the study is determined by the fact that it is necessary to highlight the directions of the locality of texts and their formalization in the space of a geographical nature. The novelty of the study is determined by the fact that the connection between the locality of a text and the geographical basis is considered as the foundation for the formation of the literary tradition and as a formalization of previously known social processes. The article reveals the features of the literary heritage of M. Zhumabayev and its influence on the formation of the modern literary Kazakh language. The practical significance of the study is determined by the fact that the local text is considered within the framework of a general understanding of the problems of national literature.