Worldview, especially the cultural worldview, is one of the most important aspects in the sphere of intercultural communication. The given research is devoted to considering the linguocultural aspect of the cultural worldview of the East and the West and the creation of the linguocultural map of the two civilizations through the worldview of students. The worldview can be studied by comparing it with the culture of a foreign language. The study of the ways on which the concept of association is based is one of the most important aspects of comparing the cultural image of different languages. Due to the intensification of the East and West dialogue in the cultural worldview, the creation of a linguocultural map would give more opportunities to study the actual issues of intercultural communication. It is possible to identify cultural and cognitive stereotypes of young people of Kazakhstan, to learn more about worldview and culture, especially national values.