This article considers linguistic means and ways of implementing the kyz concept on materials in the Turkic languages. The lexical units included in the semantic field kyz of the studied languages are analyzed. The article aims to describe the proverbs of the Turkic languages that represent the kyz concept to identify the national specifics of the linguistic objectification of this concept in the Turkic linguistic consciousness. Based on the review of domestic and foreign literature on this topic, the article substantiates the special status of the cognitive model used in Turkic languages that acquire a cognitive orientation. The concept under study is considered in various aspects, including the linguistic means of expressing this concept and the social status of the girl is described from the perspective of gender studies. Linguocultural analysis of the kyz concept is carried out based on the following parameters: (1) an infant or a child, (2) a girl, and (3) a bride.