Neda Daliri Beirak Olia; Mahmoud Reza Ghorban Sabbagh
Abstract
This article aims to highlight the ongoing presence of gender-role clichés in popular entertainment by analyzing The Fluffy Movie (2014). This case study attempts to show how mediated forms of humor are important indicators of discourse and culture. To that end, the study focuses on three instances ...
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This article aims to highlight the ongoing presence of gender-role clichés in popular entertainment by analyzing The Fluffy Movie (2014). This case study attempts to show how mediated forms of humor are important indicators of discourse and culture. To that end, the study focuses on three instances of Fluffy’s supposedly personal accounts where he imitates the Mock Feminine to play the role of the female characters in his performance. The multimodal analysis of both the content and the mode of Iglesias’ performance reveals how ideology is transferred to his audience. The purpose of this study is to demonstrate the effects of pernicious content such as comedy on its audiences and to emphasize our failure to keep up with the theoretical advances of feminism in practice. The analyses show that Fluffy’s performance, as an example of popular entertainment, depicts women in accordance with patriarchal gender roles that view women as unintelligent and ignorant, thus strengthening the sexist view of women in the minds of his audience.
Mahmood Reza Ghorban Sabbagh
Volume 8, Issue 1 , March 2020, , Pages 60-69
Abstract
Thomas Kuhn’s model of paradigm shift as an intra-systemic framework to account for changes within the scientific discourse has been adopted by scholars in different fields as diverse as sociology, theology, economy, and education, to name only a few. The present study argues that the same model ...
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Thomas Kuhn’s model of paradigm shift as an intra-systemic framework to account for changes within the scientific discourse has been adopted by scholars in different fields as diverse as sociology, theology, economy, and education, to name only a few. The present study argues that the same model can usefully be drawn upon to examine the relationship between ‘science’ and ‘religion’ with some reservations during the Renaissance. To further illustrate the interconnection, the study focuses on Francis Bacon’s utopian text New Atlantis and shows the way the author is attempting to emphasize the symbiotic co-existence of the two paradigms in an ideal society. However, viewing the work within a larger context, one can see how Bacon’s text seems to be an intermediary link between the Church- and science-controlled discourses. The study also shows that although towards the end of the Renaissance, the scientific paradigm gains in popularity, the religious discourse is also present and makes its presence strongly felt.