Volume 12 (2024)
Volume 11 (2023)
Volume 10 (2022)
Volume 9 (2021)
Volume 8 (2020)
Volume 7 (2019)
Volume 6 (2018)
Volume 5 (2017)
Volume 4 (2016)
Volume 3 (2015)
Volume 2 (2014)
Volume 1 (2013)
Translation of Rhetorical Figures in the Advertising Discourse: A Case Study

Ying Cui; Yanli Zhao

Volume 2, Issue 2 (Special Issue on Translation, Society and Culture) , September 2014, , Pages 57-67

Abstract
  Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ...  Read More