Volume 12 (2024)
Volume 11 (2023)
Volume 10 (2022)
Volume 9 (2021)
Volume 8 (2020)
Volume 7 (2019)
Volume 6 (2018)
Volume 5 (2017)
Volume 4 (2016)
Volume 3 (2015)
Volume 2 (2014)
Volume 1 (2013)
The Use of Second-Person Reference in Advertisement Translation with Reference to Translation between Chinese and English

Ying Cui; Yanli Zhao

Volume 2, Issue 1 , March 2014, , Pages 25-36

Abstract
  This research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. Using second-person reference is common in the advertising discourse. Addressing audiences directly involves their attention and in this way ...  Read More