TY - JOUR ID - 704904 TI - The Concept of “Diligence/Laziness” in the Linguistic Image of the World JO - International Journal of Society, Culture & Language JA - IJSCL LA - en SN - AU - Aitkulova, Gulmira AU - Avakova, Raushangul AU - Zhantasova, Zlikha AD - M. Auezov South Kazakhstan University, Kazakhstan AD - Аl-Farabi Kazakh National University, Kazakhstan AD - Shymkent University, Kazakhstan Y1 - 2023 PY - 2023 VL - 11 IS - 2 (Themed Issue on Language, Discourse, and Society) SP - 94 EP - 102 KW - Concept KW - Cognition KW - Frame KW - Scheme KW - Semantics DO - 10.22034/ijscl.2023.2000804.3011 N2 - This study focuses on the linguocognitive nature of conceptual structures, which is a central element of cognitive linguistics. In cognitive linguistics, concepts are considered to be the primary language units. These lexemes reflect the cultural characteristics of each nation and create a linguistic image of the world that conveys a deeper cultural message. The article explores the verbalization features of the concepts of diligence/laziness in cognitive discourse, including prose, poetry, paremiology, and phraseology. The study also examines the linguistic and cultural context of these concepts in the Kazakh language, using national stamps as a source of information. Conceptual metaphorical methods are used to analyze the data. Ultimately, the article defines the cultural-national semantics of linguistic expressions related to the concepts of diligence/laziness within the context of cognitive discourse and ethnocultural awareness. UR - https://www.ijscl.com/article_704904.html L1 - https://www.ijscl.com/article_704904_f3100f316f2f85a5d70c29431b91a8b7.pdf ER -