This study focuses on the linguocognitive nature of conceptual structures, which is a central element of cognitive linguistics. In cognitive linguistics, concepts are considered to be the primary language units. These lexemes reflect the cultural characteristics of each nation and create a linguistic image of the world that conveys a deeper cultural message. The article explores the verbalization features of the concepts of diligence/laziness in cognitive discourse, including prose, poetry, paremiology, and phraseology. The study also examines the linguistic and cultural context of these concepts in the Kazakh language, using national stamps as a source of information. Conceptual metaphorical methods are used to analyze the data. Ultimately, the article defines the cultural-national semantics of linguistic expressions related to the concepts of diligence/laziness within the context of cognitive discourse and ethnocultural awareness.