This article aims to explore pedagogical technologies used to develop the language competence of students based on the verbal-semantic level of the linguistic personality. With socio-political and economic changes in Kazakhstan, individualizing education has become a crucial aspect of improving personal training quality at all levels. Language centers on linguistic personality, which accumulates values of linguistic, cultural, and communicative knowledge. Language and words are revealed in modern anthropologically relevant levels of linguistic science through language cognition and participial communication. This article introduces a number of techniques and strategies on how to increase students’ linguistic competence through linguistic personalities. To this aim, Auezov’s literary works were considered a source of inspiration on how to help students to enhance their linguistic competence. In the end, some suggestions were made on how to use linguistic personality in language education.