The relevance of the problems of ideology, patriotism, and national identity, the manipulation of consciousness is gaining a new reflection in the conceptual picture of the world and society. This scientific article is devoted to the study of concepts in the public speeches of American and Kazakh politicians. The issues of political linguistics are becoming an increasingly relevant research object for many linguists. The purpose of the scientific article is to identify and consider methods of language representation and implementation of the system of concepts in the speeches of the president of the Republic of Kazakhstan and the president of the United States of America. Using content analysis, we identified a system of concepts in the president’s inaugural speech. An analysis of the concepts of the political picture of the world revealed and understood the target orientation of speech influences, the motives, and the true meaning of the statements of political figures, shedding light on the nature and essence of political processes.