Samal Zhanatkyzy Yergaliyeva; Meruyert Assetovna Uaikhanova; Nurlan Ramazanovich Omarov; Kuanysh Sovetuly Yergaliyev; Eldana Bakhytovna Assanbayeva; Rimma Meyramovna Ualiyeva
Abstract
The article focuses on the axiological dominants of Kazakh and English-speaking cultures in the virtual world. The authors analyze the valuable national picture of the world in ordinary virtual discourse by considering the parameters of tradition and innovation in text formation. They collected and analyzed ...
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The article focuses on the axiological dominants of Kazakh and English-speaking cultures in the virtual world. The authors analyze the valuable national picture of the world in ordinary virtual discourse by considering the parameters of tradition and innovation in text formation. They collected and analyzed Internet comments using linguocultural and linguoaxiological methods to identify the linguocultural units that reflect the value markers of Internet commentary. These units include verbalized mythologemes, phraseological and paremiological units, poetic features, and nationally specific units that reveal the value basis of both cultures and are indicators of their axiological dominants. The study found two additional parameters of the value marker, “Bata - national peculiarity” unique to the Kazakh culture, and “IQ peculiarity” unique to the English culture. Overall, the study highlights the importance of understanding the axiological dominants of linguocultures in the virtual space.
Samal Yergaliyeva; Аlbina Аnesova; Natalia Melnik; Meruyert Uaikhanova; Bayan Sarybayeva
Abstract
This study addresses the issue of the human factor in speech production and generating texts concerning the historical preconditions and individual features. It also aims to determine the parameters of personal and textual text generation in Kazakh and English political Internet commentary. Taking the ...
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This study addresses the issue of the human factor in speech production and generating texts concerning the historical preconditions and individual features. It also aims to determine the parameters of personal and textual text generation in Kazakh and English political Internet commentary. Taking the content, form, and function criteria of the secondary text as the classification basis, the authors identified the parameters of text generation within the subjective (personal) and objective (textual) textual activity strategies. To study Internet comments, collect data, and analyze contextual material, the authors utilized comparative, descriptive, and quantitative methods. In so doing, the elements of linguistic-personological and derivational methods of text analysis were implemented. The results showed the index of subjectivity manifesting through associativity, emotionality, and conjecture, while the index of objectivity manifests through keywords and content/form copyability. The study’s novelty is in its attempt to comprehend the dominant textual activity in the generation of political Internet comments in the Kazakh and English virtual space from linguistic-personological and linguocultural viewpoints.